5 Hacks to Jump Start Your Personal Brand

Postedby & filed under Branding, Online Marketing, personal brand, Promotion.

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Branding yourself on line is becoming more important these days with all of the social media options which are available and the low cost of entry to do it. For just a few dollars a month, anybody can create a professional looking website (getting professional content on your website is another thing) and build a… Read more »

Is Pricing Your Friend or Foe (Part 2)?

Postedby & filed under Blogs, Competitive Analysis, Pricing, Product Management, Strategy, Uncategorized.

Is Pricing Your Friend or Foe (Part 2)? In the last blog entry, we examined the roles of commodity vs. differentiated products, elasticity of demand, and relative market share play in pricing strategy. Now I would like to look at three more areas – your sustainable price premium, the use of product configurations, and participating… Read more »

Is Pricing Your Friend or Foe (Part 1)?

Postedby & filed under Competitive Analysis, Pricing, Product Management, Strategy.

Is Pricing Your Friend or Foe (Part 1)? Here is the scenario. It is the end of the quarter and your company is not making its numbers. With one month left in the quarter, your VP of Sales calls you up and pitches to you that the quickest way to recover sales is to cut… Read more »

What Apple’s New iPad Tells Us about Great Marketing

Postedby & filed under Case Study, Competitive Analysis, Customer Experience, Most Valuable Customers, Pricing, Product Management, Products, Strategy.

This week Apple announced their much-anticipated iPad, a tablet-like device which has been described as a supersized iPhone, a shrunk down (or new form factor) notebook, or a competitive product with Amazon’s Kindle and other e-readers. At a base price of $499, the iPad has hit a price point to give people who want to… Read more »

What Will This Blog Cover?

Postedby & filed under Uncategorized.

I am slowly getting this blog up and running – so please bear with me. The purpose of this blog is to share my experiences, observations, and best practices of over 20 years of functional marketing and general management experience at Hewlett-Packard, where I ran global marketing for both their Consumer DeskJet and PhotoSmart) and… Read more »