CMO Council and BPM Forum Release ‘Collaborate to Innovate’ Study

Postedby & filed under Customer Experience, Planning, Processes, Research, Strategy, Study, Trends.

I recently had a chance to read an exciting new report that was released by the CMO Council on the current state of collaboration and how it impacts innovation within an organization with suppliers, partners, vendors, and customers. How do we, as marketers, lead the conversation to optimize the customer innovation and collaboration cultures inside… Read more »

Is Pricing Your Friend or Foe (Part 2)?

Postedby & filed under Blogs, Competitive Analysis, Pricing, Product Management, Strategy, Uncategorized.

Is Pricing Your Friend or Foe (Part 2)? In the last blog entry, we examined the roles of commodity vs. differentiated products, elasticity of demand, and relative market share play in pricing strategy. Now I would like to look at three more areas – your sustainable price premium, the use of product configurations, and participating… Read more »

Is Pricing Your Friend or Foe (Part 1)?

Postedby & filed under Competitive Analysis, Pricing, Product Management, Strategy.

Is Pricing Your Friend or Foe (Part 1)? Here is the scenario. It is the end of the quarter and your company is not making its numbers. With one month left in the quarter, your VP of Sales calls you up and pitches to you that the quickest way to recover sales is to cut… Read more »

Putting the “S” Back into Your Marketing Communications

Postedby & filed under Customer Experience, Marketing Communications, Product Marketing, Strategy.

Putting the “S” Back into Your Marketing Communications I know a great many people who do excellent marketing. Ask them to write a data sheet, deliver a positioning statement, key product messages, brief an agency, customer story, etc. and they will rise to the occasion by delivering excellent work. Their messages will be prioritized and… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)? In this blog post, I will continue the conversation about key success factors for new product introductions. In the last blog (Part 1) we identified 6 factors that are crucial to your company’s product launch success. In this blog, I will discuss… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »

Vocus Releases Landmark Study: State of the Media in 2010

Postedby & filed under Media, Offline, Online, Study, Trends.

Media Research Team Finds Approximately 293 Newspapers Folded in 2009, while Counting both Print and Online 1,126 Magazines Shuttered Vocus has published a study that offers some shocking trends in the media indstry. They offer analysis from Vocus media research experts, while also providing a peek into an increasingly uncertain future. While one could speak… Read more »

What Apple’s New iPad Tells Us about Great Marketing

Postedby & filed under Case Study, Competitive Analysis, Customer Experience, Most Valuable Customers, Pricing, Product Management, Products, Strategy.

This week Apple announced their much-anticipated iPad, a tablet-like device which has been described as a supersized iPhone, a shrunk down (or new form factor) notebook, or a competitive product with Amazon’s Kindle and other e-readers. At a base price of $499, the iPad has hit a price point to give people who want to… Read more »

What Will This Blog Cover?

Postedby & filed under Uncategorized.

I am slowly getting this blog up and running – so please bear with me. The purpose of this blog is to share my experiences, observations, and best practices of over 20 years of functional marketing and general management experience at Hewlett-Packard, where I ran global marketing for both their Consumer DeskJet and PhotoSmart) and… Read more »