Is Your New Product Introduction Process Launching Your Company to Success (Part 2)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)? In this blog post, I will continue the conversation about key success factors for new product introductions. In the last blog (Part 1) we identified 6 factors that are crucial to your company’s product launch success. In this blog, I will discuss… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »

The 6 Key Roles of Highly Successful Marketing Organizations

Postedby & filed under Product Management, Product Marketing, Products, Strategy, Uncategorized.

I am late with this blog post, but I wanted to take some time to think about and define essential elements and functions world class marketing organizations exhibit. I may be biased because of the previous positions I have had at HP. But I believe the most successful marketing organizations and leaders create and blend… Read more »