Is Your New Product Introduction Process Launching Your Company to Success (Part 1)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »

Are Company-Sponsored Loyaly Programs Worth the Marketing Investment?

Postedby & filed under CRM, Most Valuable Customers, Programs.

Love them or hate them, loyalty programs/clubs have become an important marketing tool in many industries. According to Wikipedia, in marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that… Read more »