Is Your New Product Introduction Process Launching Your Company to Success (Part 2)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)? In this blog post, I will continue the conversation about key success factors for new product introductions. In the last blog (Part 1) we identified 6 factors that are crucial to your company’s product launch success. In this blog, I will discuss… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »

What Were Their Agencies Thinking? The 5 Cheesiest Tech Marketing Slogans

Postedby & filed under Branding, Case Study, Marketing Communications, Media.

I came across this article the other day and it reminded me of how great business ideas and strategic messages often get executed in the most unusual ways. Of course, companies are always looking for ways to message and express their brands, vision, and business aspirations in their advertising and strategic messaging to stakeholders like… Read more »

Marketing Executives Networking Group & Anderson Analytics Release Results of Third Annual Top Marketing Trends Survey

Postedby & filed under MENG, Research, Strategy, Study, Trends, Uncategorized.

Marketing Executives Networking Group & Anderson Analytics Release Results of Third Annual Top Marketing Trends Survey Today MENG, along with Anderson Analytics – which is run by MENG member Tom Anderson, announce the results of our 3rd Annual Top Marketing Trends Study. This is a great read as the group and the study crosses a… Read more »

What Apple’s New iPad Tells Us about Great Marketing

Postedby & filed under Case Study, Competitive Analysis, Customer Experience, Most Valuable Customers, Pricing, Product Management, Products, Strategy.

This week Apple announced their much-anticipated iPad, a tablet-like device which has been described as a supersized iPhone, a shrunk down (or new form factor) notebook, or a competitive product with Amazon’s Kindle and other e-readers. At a base price of $499, the iPad has hit a price point to give people who want to… Read more »

What Will This Blog Cover?

Postedby & filed under Uncategorized.

I am slowly getting this blog up and running – so please bear with me. The purpose of this blog is to share my experiences, observations, and best practices of over 20 years of functional marketing and general management experience at Hewlett-Packard, where I ran global marketing for both their Consumer DeskJet and PhotoSmart) and… Read more »