Putting the “S” Back into Your Marketing Communications

Postedby & filed under Customer Experience, Marketing Communications, Product Marketing, Strategy.

Putting the “S” Back into Your Marketing Communications I know a great many people who do excellent marketing. Ask them to write a data sheet, deliver a positioning statement, key product messages, brief an agency, customer story, etc. and they will rise to the occasion by delivering excellent work. Their messages will be prioritized and… Read more »

What Will This Blog Cover?

Postedby & filed under Uncategorized.

I am slowly getting this blog up and running – so please bear with me. The purpose of this blog is to share my experiences, observations, and best practices of over 20 years of functional marketing and general management experience at Hewlett-Packard, where I ran global marketing for both their Consumer DeskJet and PhotoSmart) and… Read more »