Putting the “S” Back into Your Marketing Communications

Postedby & filed under Customer Experience, Marketing Communications, Product Marketing, Strategy.

Putting the “S” Back into Your Marketing Communications I know a great many people who do excellent marketing. Ask them to write a data sheet, deliver a positioning statement, key product messages, brief an agency, customer story, etc. and they will rise to the occasion by delivering excellent work. Their messages will be prioritized and… Read more »

What Apple’s New iPad Tells Us about Great Marketing

Postedby & filed under Case Study, Competitive Analysis, Customer Experience, Most Valuable Customers, Pricing, Product Management, Products, Strategy.

This week Apple announced their much-anticipated iPad, a tablet-like device which has been described as a supersized iPhone, a shrunk down (or new form factor) notebook, or a competitive product with Amazon’s Kindle and other e-readers. At a base price of $499, the iPad has hit a price point to give people who want to… Read more »