Getty Images’ Announcement Shows Evolution of Digital Business Models

Postedby & filed under Game-Changing Results, Marketing Communications, Media, Online Marketing, Strategy.

getty

Last week, Getty Images announced a significant change in how people will be able to access their vast library of stock photo images. This move is another example of how traditional businesses models transform as the world continues to move to digital content. With the changes they have made, Getty Images will allow certain types… Read more »

Putting the “S” Back into Your Marketing Communications

Postedby & filed under Customer Experience, Marketing Communications, Product Marketing, Strategy.

Putting the “S” Back into Your Marketing Communications I know a great many people who do excellent marketing. Ask them to write a data sheet, deliver a positioning statement, key product messages, brief an agency, customer story, etc. and they will rise to the occasion by delivering excellent work. Their messages will be prioritized and… Read more »

What Were Their Agencies Thinking? The 5 Cheesiest Tech Marketing Slogans

Postedby & filed under Branding, Case Study, Marketing Communications, Media.

I came across this article the other day and it reminded me of how great business ideas and strategic messages often get executed in the most unusual ways. Of course, companies are always looking for ways to message and express their brands, vision, and business aspirations in their advertising and strategic messaging to stakeholders like… Read more »