Are Company-Sponsored Loyaly Programs Worth the Marketing Investment?

Postedby & filed under CRM, Most Valuable Customers, Programs.

Love them or hate them, loyalty programs/clubs have become an important marketing tool in many industries. According to Wikipedia, in marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that… Read more »