[Infographic] The Periodic Table of Content Marketing

Postedby & filed under Marketing Communications, Product Marketing, Social Media, Strategy.

The_Periodic_Table_of_Content_Marketing

I love infographics. If you are a visual learner ( like me), a well constructed infographic allows you to consume a lot of complex information at one time. It is for this reason that I like the Periodic Table of Content Marketing published by Chris Lake on the Econsultancy Blog. In this table, he recreates… Read more »

I am Honored: ExecRank Puts Me #48 on the List of 15,000 Chief Marketers

Postedby & filed under CMO, Competitive Analysis, Marketing Communications, Product Marketing.

I was pleasantly surprised last month when ExecRank put me on their top 50 CMO’s list. ExecRank screened and evaluated over 15,000 Marketing Executives this year to rank only the top 500. 2012 has seen a heavy focus on social media marketing and strategic partnerships as well as innovative engagement strategies that break through the clutter and show a… Read more »

Does A Retro Product Strategy Really Work?

Postedby & filed under Competitive Analysis, Planning, Product Marketing, Strategy.

DOES A RETRO PRODUCT STRATEGY REALLY WORK? Lately, I have been thinking about retro product strategies. You know, when companies maintain or introduce new products that are rooted in designs or use models of the past. I am not talking about products that are just a continuation of trendy or faddy products and categories from… Read more »

CMO Council Releases 2010 State of Marketing Report

Postedby & filed under Marketing Communications, Planning, Product Marketing, Strategy.

The CMO Council State of Marketing Report, featuring the 2010 Marketing Outlook Audit, is the largest independent assessment of senior marketing executives today. This annual global benchmarking initiative undertaken by the Chief Marketing Officer (CMO) Council, gains insights into how senior marketing decision makers are managing marketing mix modeling, budget allocations and media mix spend, and investments… Read more »

ACOILUSD – The Best Total Customer Experience Model on the Planet – Really! (Part 2)

Postedby & filed under Competitive Analysis, Product Marketing.

Using the Model The principle behind using the model is that you identify and choose 1-3 key issues or opportunities that would improve the total customer experience across each phase of the model. This approach would generate a list of 8-24 opportunities that you could work on that would improve upon the existing total customer… Read more »

ACOILUSD – The Best Total Customer Experience Model on the Planet – Really! (Part 1)

Postedby & filed under Competitive Analysis, Product Marketing.

Overview I want to devote this blog post to building and using a customer experience models as part of your overall marketing mix. If you have a new or mature business, developing and delivering great customer experiences can be one of the most important ways to create sustainable, differentiated competitive advantage for your company and… Read more »

Putting the “S” Back into Your Marketing Communications

Postedby & filed under Customer Experience, Marketing Communications, Product Marketing, Strategy.

Putting the “S” Back into Your Marketing Communications I know a great many people who do excellent marketing. Ask them to write a data sheet, deliver a positioning statement, key product messages, brief an agency, customer story, etc. and they will rise to the occasion by delivering excellent work. Their messages will be prioritized and… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)? In this blog post, I will continue the conversation about key success factors for new product introductions. In the last blog (Part 1) we identified 6 factors that are crucial to your company’s product launch success. In this blog, I will discuss… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »

The 6 Key Roles of Highly Successful Marketing Organizations

Postedby & filed under Product Management, Product Marketing, Products, Strategy, Uncategorized.

I am late with this blog post, but I wanted to take some time to think about and define essential elements and functions world class marketing organizations exhibit. I may be biased because of the previous positions I have had at HP. But I believe the most successful marketing organizations and leaders create and blend… Read more »