CMO Council and BPM Forum Release ‘Collaborate to Innovate’ Study

Postedby & filed under Customer Experience, Planning, Processes, Research, Strategy, Study, Trends.

I recently had a chance to read an exciting new report that was released by the CMO Council on the current state of collaboration and how it impacts innovation within an organization with suppliers, partners, vendors, and customers. How do we, as marketers, lead the conversation to optimize the customer innovation and collaboration cultures inside… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)? In this blog post, I will continue the conversation about key success factors for new product introductions. In the last blog (Part 1) we identified 6 factors that are crucial to your company’s product launch success. In this blog, I will discuss… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »

The Marketing Function as a Network

Postedby & filed under Processes, Product Management, Product Marketing, Strategy.

marketing_graphic1

My friend Andy Tallian (President and CEO) of MarketFrames Group, a marketing strategy and consulting company based in Portland, Oregon has done some nice work cracking the code of how to look at marketing as a network – not unlike other functions such as R & D, HR, and Finance. You see, most people look… Read more »