Is Pricing Your Friend or Foe (Part 2)?

Postedby & filed under Blogs, Competitive Analysis, Pricing, Product Management, Strategy, Uncategorized.

Is Pricing Your Friend or Foe (Part 2)? In the last blog entry, we examined the roles of commodity vs. differentiated products, elasticity of demand, and relative market share play in pricing strategy. Now I would like to look at three more areas – your sustainable price premium, the use of product configurations, and participating… Read more »

Is Pricing Your Friend or Foe (Part 1)?

Postedby & filed under Competitive Analysis, Pricing, Product Management, Strategy.

Is Pricing Your Friend or Foe (Part 1)? Here is the scenario. It is the end of the quarter and your company is not making its numbers. With one month left in the quarter, your VP of Sales calls you up and pitches to you that the quickest way to recover sales is to cut… Read more »

What Apple’s New iPad Tells Us about Great Marketing

Postedby & filed under Case Study, Competitive Analysis, Customer Experience, Most Valuable Customers, Pricing, Product Management, Products, Strategy.

This week Apple announced their much-anticipated iPad, a tablet-like device which has been described as a supersized iPhone, a shrunk down (or new form factor) notebook, or a competitive product with Amazon’s Kindle and other e-readers. At a base price of $499, the iPad has hit a price point to give people who want to… Read more »