Does A Retro Product Strategy Really Work?

Postedby & filed under Competitive Analysis, Planning, Product Marketing, Strategy.

DOES A RETRO PRODUCT STRATEGY REALLY WORK? Lately, I have been thinking about retro product strategies. You know, when companies maintain or introduce new products that are rooted in designs or use models of the past. I am not talking about products that are just a continuation of trendy or faddy products and categories from… Read more »

Repost: An Executive′s Guide To Social Media

Postedby & filed under Competitive Analysis, Media, Planning, Strategy.

My colleague, Nathan Kievman, who publishes the blog, Linked Strategies, recently posted an informative guide for executives about social media and why some executives hate it so much. I really enjoyed reading his article. It highlights some of the challenges/concerns to adopting social media and marketing that top executives often have. While it is important to acknowledge… Read more »

CMO Council Releases 2010 State of Marketing Report

Postedby & filed under Marketing Communications, Planning, Product Marketing, Strategy.

The CMO Council State of Marketing Report, featuring the 2010 Marketing Outlook Audit, is the largest independent assessment of senior marketing executives today. This annual global benchmarking initiative undertaken by the Chief Marketing Officer (CMO) Council, gains insights into how senior marketing decision makers are managing marketing mix modeling, budget allocations and media mix spend, and investments… Read more »

CMO Council and BPM Forum Release ‘Collaborate to Innovate’ Study

Postedby & filed under Customer Experience, Planning, Processes, Research, Strategy, Study, Trends.

I recently had a chance to read an exciting new report that was released by the CMO Council on the current state of collaboration and how it impacts innovation within an organization with suppliers, partners, vendors, and customers. How do we, as marketers, lead the conversation to optimize the customer innovation and collaboration cultures inside… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)? In this blog post, I will continue the conversation about key success factors for new product introductions. In the last blog (Part 1) we identified 6 factors that are crucial to your company’s product launch success. In this blog, I will discuss… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »