Getty Images’ Announcement Shows Evolution of Digital Business Models

Postedby & filed under Game-Changing Results, Marketing Communications, Media, Online Marketing, Strategy.

getty

Last week, Getty Images announced a significant change in how people will be able to access their vast library of stock photo images. This move is another example of how traditional businesses models transform as the world continues to move to digital content. With the changes they have made, Getty Images will allow certain types… Read more »

Repost: An Executive′s Guide To Social Media

Postedby & filed under Competitive Analysis, Media, Planning, Strategy.

My colleague, Nathan Kievman, who publishes the blog, Linked Strategies, recently posted an informative guide for executives about social media and why some executives hate it so much. I really enjoyed reading his article. It highlights some of the challenges/concerns to adopting social media and marketing that top executives often have. While it is important to acknowledge… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)? In this blog post, I will continue the conversation about key success factors for new product introductions. In the last blog (Part 1) we identified 6 factors that are crucial to your company’s product launch success. In this blog, I will discuss… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »

What Were Their Agencies Thinking? The 5 Cheesiest Tech Marketing Slogans

Postedby & filed under Branding, Case Study, Marketing Communications, Media.

I came across this article the other day and it reminded me of how great business ideas and strategic messages often get executed in the most unusual ways. Of course, companies are always looking for ways to message and express their brands, vision, and business aspirations in their advertising and strategic messaging to stakeholders like… Read more »

Vocus Releases Landmark Study: State of the Media in 2010

Postedby & filed under Media, Offline, Online, Study, Trends.

Media Research Team Finds Approximately 293 Newspapers Folded in 2009, while Counting both Print and Online 1,126 Magazines Shuttered Vocus has published a study that offers some shocking trends in the media indstry. They offer analysis from Vocus media research experts, while also providing a peek into an increasingly uncertain future. While one could speak… Read more »