[Infographic] The Periodic Table of Content Marketing

Postedby & filed under Marketing Communications, Product Marketing, Social Media, Strategy.

The_Periodic_Table_of_Content_Marketing

I love infographics. If you are a visual learner ( like me), a well constructed infographic allows you to consume a lot of complex information at one time. It is for this reason that I like the Periodic Table of Content Marketing published by Chris Lake on the Econsultancy Blog. In this table, he recreates… Read more »

Getty Images’ Announcement Shows Evolution of Digital Business Models

Postedby & filed under Game-Changing Results, Marketing Communications, Media, Online Marketing, Strategy.

getty

Last week, Getty Images announced a significant change in how people will be able to access their vast library of stock photo images. This move is another example of how traditional businesses models transform as the world continues to move to digital content. With the changes they have made, Getty Images will allow certain types… Read more »

The CMO As Change-Management Operator

Postedby & filed under Case Study, CMO, Marketing Communications.

I recently had a chance to participate in a panel discussion of CMOs as change-management operators at a recent event put on by IQPC CMO Exchange – Miami in January, 2013. From my perspective, there are two camps of marketing people – those that have a big “M” role and participate in the most fundamental… Read more »

I am Honored: ExecRank Puts Me #48 on the List of 15,000 Chief Marketers

Postedby & filed under CMO, Competitive Analysis, Marketing Communications, Product Marketing.

I was pleasantly surprised last month when ExecRank put me on their top 50 CMO’s list. ExecRank screened and evaluated over 15,000 Marketing Executives this year to rank only the top 500. 2012 has seen a heavy focus on social media marketing and strategic partnerships as well as innovative engagement strategies that break through the clutter and show a… Read more »

CMO Council Releases 2010 State of Marketing Report

Postedby & filed under Marketing Communications, Planning, Product Marketing, Strategy.

The CMO Council State of Marketing Report, featuring the 2010 Marketing Outlook Audit, is the largest independent assessment of senior marketing executives today. This annual global benchmarking initiative undertaken by the Chief Marketing Officer (CMO) Council, gains insights into how senior marketing decision makers are managing marketing mix modeling, budget allocations and media mix spend, and investments… Read more »

Putting the “S” Back into Your Marketing Communications

Postedby & filed under Customer Experience, Marketing Communications, Product Marketing, Strategy.

Putting the “S” Back into Your Marketing Communications I know a great many people who do excellent marketing. Ask them to write a data sheet, deliver a positioning statement, key product messages, brief an agency, customer story, etc. and they will rise to the occasion by delivering excellent work. Their messages will be prioritized and… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 2)? In this blog post, I will continue the conversation about key success factors for new product introductions. In the last blog (Part 1) we identified 6 factors that are crucial to your company’s product launch success. In this blog, I will discuss… Read more »

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)?

Postedby & filed under Marketing Communications, Media, Planning, Processes, Product Marketing, Strategy.

Is Your New Product Introduction Process Launching Your Company to Success (Part 1)? For many companies that are trying to grow, new product introductions (often called NPIs) are a critical component to that growth strategy. In fact, some companies even set goals around new product introductions in hopes that it drives significant future revenues and… Read more »

What Were Their Agencies Thinking? The 5 Cheesiest Tech Marketing Slogans

Postedby & filed under Branding, Case Study, Marketing Communications, Media.

I came across this article the other day and it reminded me of how great business ideas and strategic messages often get executed in the most unusual ways. Of course, companies are always looking for ways to message and express their brands, vision, and business aspirations in their advertising and strategic messaging to stakeholders like… Read more »