I am Honored: ExecRank Puts Me #48 on the List of 15,000 Chief Marketers

Postedby & filed under CMO, Competitive Analysis, Marketing Communications, Product Marketing.

I was pleasantly surprised last month when ExecRank put me on their top 50 CMO’s list. ExecRank screened and evaluated over 15,000 Marketing Executives this year to rank only the top 500. 2012 has seen a heavy focus on social media marketing and strategic partnerships as well as innovative engagement strategies that break through the clutter and show a… Read more »

Does A Retro Product Strategy Really Work?

Postedby & filed under Competitive Analysis, Planning, Product Marketing, Strategy.

DOES A RETRO PRODUCT STRATEGY REALLY WORK? Lately, I have been thinking about retro product strategies. You know, when companies maintain or introduce new products that are rooted in designs or use models of the past. I am not talking about products that are just a continuation of trendy or faddy products and categories from… Read more »

Repost: An Executive′s Guide To Social Media

Postedby & filed under Competitive Analysis, Media, Planning, Strategy.

My colleague, Nathan Kievman, who publishes the blog, Linked Strategies, recently posted an informative guide for executives about social media and why some executives hate it so much. I really enjoyed reading his article. It highlights some of the challenges/concerns to adopting social media and marketing that top executives often have. While it is important to acknowledge… Read more »

ACOILUSD – The Best Total Customer Experience Model on the Planet – Really! (Part 2)

Postedby & filed under Competitive Analysis, Product Marketing.

Using the Model The principle behind using the model is that you identify and choose 1-3 key issues or opportunities that would improve the total customer experience across each phase of the model. This approach would generate a list of 8-24 opportunities that you could work on that would improve upon the existing total customer… Read more »

ACOILUSD – The Best Total Customer Experience Model on the Planet – Really! (Part 1)

Postedby & filed under Competitive Analysis, Product Marketing.

Overview I want to devote this blog post to building and using a customer experience models as part of your overall marketing mix. If you have a new or mature business, developing and delivering great customer experiences can be one of the most important ways to create sustainable, differentiated competitive advantage for your company and… Read more »

Is Pricing Your Friend or Foe (Part 2)?

Postedby & filed under Blogs, Competitive Analysis, Pricing, Product Management, Strategy, Uncategorized.

Is Pricing Your Friend or Foe (Part 2)? In the last blog entry, we examined the roles of commodity vs. differentiated products, elasticity of demand, and relative market share play in pricing strategy. Now I would like to look at three more areas – your sustainable price premium, the use of product configurations, and participating… Read more »

Is Pricing Your Friend or Foe (Part 1)?

Postedby & filed under Competitive Analysis, Pricing, Product Management, Strategy.

Is Pricing Your Friend or Foe (Part 1)? Here is the scenario. It is the end of the quarter and your company is not making its numbers. With one month left in the quarter, your VP of Sales calls you up and pitches to you that the quickest way to recover sales is to cut… Read more »

What Apple’s New iPad Tells Us about Great Marketing

Postedby & filed under Case Study, Competitive Analysis, Customer Experience, Most Valuable Customers, Pricing, Product Management, Products, Strategy.

This week Apple announced their much-anticipated iPad, a tablet-like device which has been described as a supersized iPhone, a shrunk down (or new form factor) notebook, or a competitive product with Amazon’s Kindle and other e-readers. At a base price of $499, the iPad has hit a price point to give people who want to… Read more »