Interbrand 2014 Brand Rankings: Apple Tops Best Global Brands Report

Postedby & filed under Branding, CMO.

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Just out! New global brands ranking. Interbrand has released its Best Global Brands rankings for 2014, and once again, the list of 100 firms is topped by technology companies. Apple, valued at $118.9 billion, sits in the top spot, just ahead of Google at a price of $107 billion. Of the 100 firms on the… Read more »

The CMO As Change-Management Operator

Postedby & filed under Case Study, CMO, Marketing Communications.

I recently had a chance to participate in a panel discussion of CMOs as change-management operators at a recent event put on by IQPC CMO Exchange – Miami in January, 2013. From my perspective, there are two camps of marketing people – those that have a big “M” role and participate in the most fundamental… Read more »

I am Honored: ExecRank Puts Me #48 on the List of 15,000 Chief Marketers

Postedby & filed under CMO, Competitive Analysis, Marketing Communications, Product Marketing.

I was pleasantly surprised last month when ExecRank put me on their top 50 CMO’s list. ExecRank screened and evaluated over 15,000 Marketing Executives this year to rank only the top 500. 2012 has seen a heavy focus on social media marketing and strategic partnerships as well as innovative engagement strategies that break through the clutter and show a… Read more »