Pillsbury Doughboy and Geico Shows the Fun in Co-Branding

Postedby & filed under Branding, Case Study, Partnerships, Strategy.

hqdefault

By now, most of you have probably seen the Pillsbury Doughboy featured in a Geico commercial. The ad was part of the Martin Agency’s latest “Happier Than … ” commercial series for Geico. As the story unfolds, the Pillsbury Doughboy attempts to sneak a deadly baking pin through security and a TSA agent tries to… Read more »

6 Valuable Marketing Lessons I Learned at Eastman Kodak

Postedby & filed under Branding, Case Study, Strategy.

Much has been written about growing brands and businesses to new levels of success by CMO’s. Surprisingly, little has been written about how to manage a brand when a company and its products and services are in decline. Such was the case when I managed corporate and consumer marketing for Eastman Kodak as their global… Read more »

The CMO As Change-Management Operator

Postedby & filed under Case Study, CMO, Marketing Communications.

I recently had a chance to participate in a panel discussion of CMOs as change-management operators at a recent event put on by IQPC CMO Exchange – Miami in January, 2013. From my perspective, there are two camps of marketing people – those that have a big “M” role and participate in the most fundamental… Read more »

What Were Their Agencies Thinking? The 5 Cheesiest Tech Marketing Slogans

Postedby & filed under Branding, Case Study, Marketing Communications, Media.

I came across this article the other day and it reminded me of how great business ideas and strategic messages often get executed in the most unusual ways. Of course, companies are always looking for ways to message and express their brands, vision, and business aspirations in their advertising and strategic messaging to stakeholders like… Read more »

What Apple’s New iPad Tells Us about Great Marketing

Postedby & filed under Case Study, Competitive Analysis, Customer Experience, Most Valuable Customers, Pricing, Product Management, Products, Strategy.

This week Apple announced their much-anticipated iPad, a tablet-like device which has been described as a supersized iPhone, a shrunk down (or new form factor) notebook, or a competitive product with Amazon’s Kindle and other e-readers. At a base price of $499, the iPad has hit a price point to give people who want to… Read more »