Interbrand 2014 Brand Rankings: Apple Tops Best Global Brands Report

Postedby & filed under Branding, CMO.


Just out! New global brands ranking. Interbrand has released its Best Global Brands rankings for 2014, and once again, the list of 100 firms is topped by technology companies. Apple, valued at $118.9 billion, sits in the top spot, just ahead of Google at a price of $107 billion. Of the 100 firms on the… Read more »

5 Hacks to Jump Start Your Personal Brand

Postedby & filed under Branding, Online Marketing, personal brand, Promotion.


Branding yourself on line is becoming more important these days with all of the social media options which are available and the low cost of entry to do it. For just a few dollars a month, anybody can create a professional looking website (getting professional content on your website is another thing) and build a… Read more »

Pillsbury Doughboy and Geico Shows the Fun in Co-Branding

Postedby & filed under Branding, Case Study, Partnerships, Strategy.


By now, most of you have probably seen the Pillsbury Doughboy featured in a Geico commercial. The ad was part of the Martin Agency’s latest “Happier Than … ” commercial series for Geico. As the story unfolds, the Pillsbury Doughboy attempts to sneak a deadly baking pin through security and a TSA agent tries to… Read more »

6 Valuable Marketing Lessons I Learned at Eastman Kodak

Postedby & filed under Branding, Case Study, Strategy.

Much has been written about growing brands and businesses to new levels of success by CMO’s. Surprisingly, little has been written about how to manage a brand when a company and its products and services are in decline. Such was the case when I managed corporate and consumer marketing for Eastman Kodak as their global… Read more »

What Were Their Agencies Thinking? The 5 Cheesiest Tech Marketing Slogans

Postedby & filed under Branding, Case Study, Marketing Communications, Media.

I came across this article the other day and it reminded me of how great business ideas and strategic messages often get executed in the most unusual ways. Of course, companies are always looking for ways to message and express their brands, vision, and business aspirations in their advertising and strategic messaging to stakeholders like… Read more »